Little stars for your boutique. Mixed orders & custom sampling welcome.Request our catalog
Jewelry styled with floral rings and a delicate necklace in warm sunlight

WHOLESALE JEWELRY, WITH A LITTLE WONDER

A little star.
A brighter
collection.

18K PVD gold-plated stainless steel jewelry,
thoughtfully selected for your boutique.

READY STOCK✦MIXED ORDERS✦CUSTOM SAMPLING
A LITTLE SPARKLE. EVERY DAY.
10+Years in jewelry wholesale
50,000+Styles in ready stock
Mixed ordersMore room to explore
Custom samplingYour ideas, thoughtfully explored
Jewelry selections in the showroom supplied by Seren
THE WORLD OF SERENSelected with boutiques in mind.

A STEADY STAR FOR YOUR BOUTIQUE

Beautiful jewelry.
A thoughtful partner.

Seren means “star” in Welsh. With 10+ years of experience, we offer 50,000+ ready-stock styles in 18K PVD gold-plated stainless steel jewelry, including earrings, necklaces, bracelets and rings.

Mixed orders, a 1-piece MOQ for ready-stock styles and custom sampling are welcome. We’re here to help boutiques around the world grow—one bright new style at a time.

Meet Seren

THE BOUTIQUE EDIT

Details to fall in love with.

A glimpse of the styles your next collection could hold.

Discover more styles

18K PVD Gold Plated Stainless Steel · MOQ: 1 piece · In stock · Dispatch within 2 days.

MORE THAN A BEAUTIFUL COLLECTION

A little easier.
A lot more possibility.

01

Mix what you love

Bring different styles together in one wholesale order, starting from 1 piece per style.

02

Explore at your pace

A 1-piece MOQ gives boutiques room to explore. Ready-stock orders dispatch within 2 days.

03

Make it your own

Share a reference and explore custom samples, finish requirements and branding options.

04

Care in every batch

We work with reliable production partners and carry out dedicated quality checks before shipment.

READY WHEN INSPIRATION STRIKES

More choice.
Your own mix.

Explore 50,000+ ready-stock styles, with new designs released regularly. Build a selection that feels right for your boutique.

Choose your favorites with a MOQ of 1 piece per style. Our ready-stock orders dispatch within 2 days.

Explore ready stock
Shelved jewelry inventory supplied by SerenREADY-STOCK SELECTION
Jewelry components and samples on a production and sampling workbench

FROM A LITTLE IDEA

Something special.
Something yours.

Custom sampling starts with a conversation. Share the look you have in mind, your material and finish requirements, and your target quantity.

  1. 01Share your inspiration
  2. 02Review sample details & options
  3. 03Confirm your next steps
Explore custom sampling

A LITTLE CLARITY

Good questions.
Thoughtful answers.

What to know about our jewelry, wholesale orders and caring for each little star.

Ask us anything
01What is 18K PVD gold-plated stainless steel jewelry?

It is made with stainless steel as the base material and finished with an 18K gold-tone PVD coating. It is not solid gold.

02How durable is the PVD gold coating?

PVD coating is designed to provide a durable finish for everyday jewelry. Its lifespan depends on the coating specification, how often the piece is worn, and how it is cared for.

03Is 18K PVD gold-plated stainless steel jewelry waterproof?

Water resistance may vary by design and coating specification. To help protect the finish, we recommend removing jewelry before swimming, showering, or prolonged water exposure.

04Will the jewelry tarnish or fade over time?

Stainless steel is resistant to tarnishing, but the gold-tone coating may gradually show wear with frequent friction or exposure to chemicals, sweat, and cosmetics. Proper care can help preserve its appearance.

05Is stainless steel jewelry suitable for sensitive skin?

Many customers choose stainless steel for everyday wear, but skin sensitivity varies. If you have a metal allergy, please ask us about the specific alloy and available nickel-release or material test reports.

06How should I care for 18K PVD gold-plated jewelry?

Keep it away from perfume, lotions, detergents, and other harsh chemicals. After wearing, wipe it gently with a soft, dry cloth and store it separately to reduce scratches.

07What styles of stainless steel jewelry are available for wholesale?

Our collection includes earrings, necklaces, bracelets, and rings in a variety of designs. Please contact us for the latest ready-stock catalog and availability.

08Can I mix different styles in one wholesale order?

Yes. Mixed-style orders are welcome, with a minimum of 1 piece per style. Send us the styles or product codes and quantities you would like to order.

09What is the minimum order quantity for ready-stock jewelry?

Our MOQ for ready-stock jewelry is 1 piece per style. Ready-stock orders dispatch within 2 days. Mixed-style orders are welcome.

10Can I request custom samples or branded packaging?

Custom sampling is welcome. Share your design reference, material and finish requirements, and target quantity so we can review the project and confirm sample details, lead time, and branding options.

YOUR NEXT COLLECTION STARTS HERE

Let’s find your boutique’s
next little star.

Tell us what you love. We’ll help you explore the possibilities.